75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
In a revealing study conducted by Liferay, the importance of website trust has been spotlighted, showing that 75% of users will leave a site that feels unsafe or shows irregularities. The findings from the 2026 Liferay Broken Trust Report, where 1,000 U.S. adults were surveyed, indicate that even minor issues can drastically affect user perception. An alarming 61% of respondents stated that one negative experience could change their view of a brand altogether. Key factors that will help build trust include reliable site performance, maintaining consistent design, and having clear security indicators. Businesses are urged to focus on design stability, proactively communicate any site glitches, and swiftly address any issues to enhance user confidence and retention.