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CB Insights Brings Private Market Intelligence to Microsoft 365 Copilot and Copilot in Excel

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Unlocking Market Insights: CB Insights Integrates Private Market Intelligence into Microsoft 365 Copilot and Excel

Introduction

The integration of advanced data intelligence with everyday productivity tools marks a significant step forward in business analytics. CB Insights has introduced a connector for Microsoft 365 Copilot, embedding its rich private market intelligence directly within Microsoft Excel. This new feature empowers users to access comprehensive data related to private companies, funding trends, and competitive landscapes—all without leaving their familiar Microsoft 365 environment.

Seamless Integration for Streamlined Workflows

With this integration, Microsoft Excel users can leverage CB Insights’ extensive datasets through natural language queries. This means professionals in finance, market research, and business development can quickly gather actionable insights by simply asking questions in their own words. The connector enhances workflows by eliminating the need to switch between multiple applications, enabling more efficient data analysis and decision-making processes.

Enhancing Market Analysis and Investment Research

The connector not only simplifies access to private company information but also provides real-time updates vetted by CB Insights’ trusted sources. Analysts can utilize this data to spot emerging funding trends, assess competitive positioning, and conduct thorough market research. By embedding these capabilities in Excel—the go-to tool for many professionals—CB Insights and Microsoft offer a powerful combination to accelerate insight generation.

Key Insights

  • What makes this integration unique? It brings CB Insights’ private market data directly into widely used Microsoft 365 tools, enhancing convenience and workflow efficiency.

  • Who benefits most from this integration? Business analysts, investors, market researchers, and decision-makers who rely on timely, accurate market intelligence.

  • What functionalities does the connector offer? Users can perform natural language queries, access comprehensive data sets, and receive real-time, reliable insights without leaving Excel.

  • How does this impact decision-making? It facilitates faster, informed decisions by embedding intelligence into users’ everyday tools and workflows.

Conclusion

The launch of CB Insights’ connector for Microsoft 365 Copilot represents a meaningful advancement in how private market intelligence is accessed and utilized. By combining the strengths of CB Insights’ comprehensive data and the ubiquity of Microsoft 365, this integration supports more agile, data-driven business strategies. Organizations can expect to make smarter investment choices, perform deeper competitive analyses, and streamline market research efforts—all within the productivity applications they use daily.

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/cb-insights-brings-private-market-intelligence-to-microsoft-365-copilot-and-copilot-in-excel/

CiteLens Launches GEO Intelligence Platform to Track Brand Visibility Across AI Search Engines

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Elevating Brand Visibility in the Age of AI: Introducing CiteLens GEO Intelligence Platform

In the rapidly evolving digital marketing landscape, traditional SEO strategies are being transformed by the emergence of AI-driven search engines. Understanding this shift is crucial for brands aiming to maintain and enhance their online presence. CiteLens has recently launched an innovative Generative Engine Optimization (GEO) intelligence platform that addresses this exact need, enabling brands to track and improve their visibility on AI recommendation engines such as ChatGPT, Claude, and Google AI.

What Is the GEO Intelligence Platform?

CiteLens’s GEO intelligence platform represents a significant advancement beyond traditional search engine optimization. While conventional SEO primarily concentrates on improving website rankings and link prominence, GEO focuses on a brand’s inclusion in AI-generated responses. This new approach recognizes that consumers increasingly rely on AI assistants for product and service advice, making AI visibility a critical metric.

How Does GEO Differ from Traditional SEO?

Unlike traditional SEO metrics that track link rankings and site traffic, GEO measures how often and in what context AI models cite a brand in their responses. The platform generates an AI Visibility Score for each brand, providing insights into its presence across various AI-driven platforms. It also analyzes competitor share-of-voice and sentiment, giving marketers a comprehensive understanding of their position in this emerging digital ecosystem.

The Importance for Marketers

As AI search becomes mainstream, marketers must adapt to ensure their brands are effectively represented. GEO offers actionable recommendations, helping companies optimize their strategies for better AI mentions and more favorable sentiment. This capability not only assists in maintaining competitiveness but also opens new opportunities to influence consumer decisions powered by AI.

Key Insights

  • Why is AI visibility important for brands? AI-powered search engines are becoming key decision-making tools; being visible in AI responses directly impacts customer acquisition.
  • How does CiteLens measure AI visibility? The platform evaluates mentions and sentiment in AI-generated answers to determine an AI Visibility Score and competitor dynamics.
  • What benefits do marketers gain from GEO? Brands can refine strategies based on AI-driven insights to increase positive mentions and outperform competitors.

Conclusion

The launch of CiteLens’s GEO intelligence platform marks a pivotal step for businesses navigating the shift towards AI-dominant search experiences. By moving beyond traditional SEO and embracing AI visibility metrics, marketers can better position their brands in the next generation of digital discovery. Embracing GEO insights will be vital for sustaining growth and relevance in a world where AI recommendations increasingly shape consumer choices.

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/citelens-launches-geo-intelligence-platform-to-track-brand-visibility-across-ai-search-engines/

From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

From Signal Loss to Growth Engine: How Intent IQ is Revolutionizing Identity-Less Advertising Environments

In the ever-evolving world of digital advertising, the shift toward identity-less environments presents both challenges and unprecedented opportunities. Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, offers deep insights into how publishers and advertisers can not only navigate but thrive in this new era.

Understanding the Shift: From Managing Loss to Driving Growth

Traditionally, the advertising industry has grappled with signal loss – the diminishing ability to track user identity due to tightening privacy regulations and technology changes like Apple’s iOS updates. Fabrice Beer-Gabel highlights a transformative approach where companies move beyond merely managing this loss and instead monetize it effectively.

By leveraging advanced artificial intelligence, publishers can unlock new revenue streams without dismantling their existing systems. This strategy enables advertisers to extend their outreach to a staggering 150 million iOS devices, which was once considered a significant barrier.

The Role of AI in Unlocking Growth

AI-powered solutions are at the heart of this transformation. They allow for nuanced audience segmentation and targeting without relying on traditional identity signals. Through behavioral insights and predictive modeling, publishers can match ads to the right consumers, ensuring optimal engagement and higher returns.

Revenue growth of 50% to 70% observed by early adopters underscores the effectiveness of this approach. It signals the vast potential for digital advertising growth beyond conventional methods.

Benefits for Publishers and Advertisers

  • Expands advertiser reach significantly on mobile devices.
  • Maintains current infrastructure, reducing implementation costs.
  • Enhances privacy compliance while preserving monetization opportunities.

Key Insights

  • Why is identity loss no longer just a challenge but an opportunity? Because the application of AI enables monetization within identity-less environments, turning a former setback into a revenue driver.

  • How do advertisers benefit from this shift? They can reach a wider audience, including over 150 million iOS devices, without a costly overhaul of systems.

  • What does this mean for the broader digital advertising landscape? This shift expands the market potential significantly, suggesting that many stakeholders may have underestimated growth prospects.

  • Can existing infrastructure support this change? Yes, this strategy is designed to integrate with current systems smoothly.

Conclusion

The transformation from signal loss to growth engine signifies a pivotal moment in digital advertising. By harnessing AI to unlock identity-less environments, companies like Intent IQ are demonstrating that privacy constraints need not stunt growth. Instead, they can foster innovation and substantial revenue gains, reshaping the way advertisers engage with audiences worldwide. For publishers and advertisers alike, embracing these new methods promises a robust path forward in a rapidly changing market.

Source: https://www.adexchanger.com/content-studio/from-signal-loss-to-growth-engine-intent-iqs-fabrice-beer-gabel-on-unlocking-identity-less-environments/

Mobigital Expands Global Commerce Ecosystem with AI Virtual Livestream Technology and Comprehensive B2B Solutions

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Mobigital Revolutionizes Global Commerce with AI Virtual Livestream and Enhanced B2B Solutions

In an increasingly digital business landscape, Mobigital has taken a significant step forward by integrating artificial intelligence into its global commerce ecosystem. With over 15 years of expertise in B2B commerce and supply chain solutions, Mobigital’s latest launch of AI Virtual Livestream technology promises to reshape how marketers engage customers and streamline operations worldwide.

Innovating Customer Engagement with AI

Mobigital’s new AI Virtual Livestream technology leverages virtual presenters to conduct around-the-clock product promotions. This innovation allows businesses to maintain continuous customer interaction without the constraints of human work hours, significantly reducing operational costs. By automating livestream presentations, marketers can showcase products dynamically and engage audiences in a more interactive and timely manner.

Comprehensive B2B Solutions for Seamless Operations

Beyond AI, Mobigital’s platform offers an extensive suite of services including global product sourcing, fulfillment, and procurement coordination. These features enable businesses to manage their supply chains effectively and focus on strategic growth rather than operational hurdles. The flexible dropshipping model supported by Mobigital minimizes inventory risks, allowing merchants to enter markets quicker and scale rapidly without the heavy burden of unsold stock.

Key Insights

  • How does AI Virtual Livestream technology benefit marketers? It allows 24/7 product promotion through virtual presenters, increasing customer engagement while reducing costs.
  • What supply chain advantages does Mobigital provide? Their platform integrates sourcing, fulfillment, and procurement services, enhancing efficiency and scalability.
  • Why is the dropshipping model important for merchants? It lowers inventory risks, accelerating market entry and enabling scalable growth.
  • What value does Mobigital’s experience add? With more than 15 years in the field, Mobigital combines industry knowledge with AI innovation to tackle modern marketing challenges effectively.

Conclusion

Mobigital’s advancement with AI Virtual Livestream technology and its all-encompassing B2B platform represents a pivotal evolution in global commerce. Businesses adopting these tools can expect richer customer interactions, streamlined supply chains, and a reduced risk profile that positions them well for sustainable growth in a competitive marketplace. As AI continues to shape commerce strategies, Mobigital stands at the forefront, driving innovation and efficiency for the global market.

Source: https://martechseries.com/sales-marketing/b2b-commerce/mobigital-expands-global-commerce-ecosystem-with-ai-virtual-livestream-technology-and-comprehensive-b2b-solutions/

Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Semrush Launches Expanded 2026 AI Visibility Index with Unprecedented Scale: Over 126 Million AI Search Prompts Analyzed

Introduction

As artificial intelligence increasingly drives search behaviors, understanding brand visibility within AI-powered platforms has never been more critical. Semrush, a leader in digital marketing analytics, has released its highly anticipated 2026 AI Visibility Index, dramatically expanding its scope from analyzing 2,500 AI search prompts to an astounding 126 million. This expansion provides brands with deeper insights into how they are perceived and referenced across AI-driven search environments.

A New Era in AI-Powered Brand Visibility

The 2026 AI Visibility Index reflects a substantial leap in analyzing AI search data, capturing the dynamic ways brands are mentioned and cited across multiple AI search platforms. This study reveals significant increases in AI traffic, especially within the retail and travel sectors, showcasing a growing consumer reliance on AI to discover and evaluate brands.

With AI increasingly used for discovery rather than traditional search, maintaining visibility requires brands to adapt their narratives and SEO strategies to work cohesively across diverse AI ecosystems. A notable finding from the report is that only a small fraction of brands maintain consistent visibility across multiple AI platforms, highlighting the challenges of sustaining presence amid rapidly evolving AI technologies.

Integrating SEO and AI Strategies for Competitive Advantage

The report underscores the necessity for integrated approaches combining traditional SEO and AI-driven strategies. To thrive, brands must rethink how their content is structured to ensure narratives are coherent and compelling across all platforms. Leveraging a mix of owned content and third-party references emerges as essential for building trust with AI systems, which prioritize both direct brand information and credible external citations.

Key Insights

  • Why does the expansion from 2,500 to 126 million prompts matter? The increased data volume enables a more comprehensive and accurate understanding of how brands perform in AI search results, unveiling trends and gaps previously undetectable.
  • Which sectors show the most significant AI-driven growth? Retail and travel sectors lead in AI traffic, reflecting consumer demand for precise brand information during the decision-making process.
  • What challenges do brands face in AI visibility? Maintaining consistent presence across multiple AI platforms is difficult due to different algorithms and content expectations.
  • How should brands respond strategically? Combining SEO with AI-aware content strategies and utilizing both owned and third-party content helps brands build trust and improve recognition by AI systems.

Conclusion

Semrush’s expanded AI Visibility Index marks a pivotal moment for businesses aiming to succeed in an AI-centric search landscape. As AI continues to reshape brand discovery, companies must evolve their marketing approaches, embracing integrated SEO and AI tactics to maintain visibility, trust, and competitive edge. The future will favor those who strategically manage their brand narratives across diverse AI platforms, making data-driven adaptations essential for sustained success in retail, travel, and beyond.

Source: https://martechseries.com/content/semrush-releases-expanded-2026-ai-visibility-index-analyzing-126-million-ai-search-prompts/