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7 posts with the tag “Generative AI”

Insightly CRM Introduces Conversational AI Copilot Built to Transform Mid-Market CRM Efficiency

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Transforming CRM Efficiency with Insightly’s Copilot: A Leap for Mid-Market Businesses

Introduction

In today’s competitive business environment, efficient Customer Relationship Management (CRM) systems are vital for any company looking to thrive. However, CRM adoption remains staggeringly low, with only 34% of sales teams effectively utilizing these systems. Addressing this gap, Insightly has launched a groundbreaking AI-powered tool called Copilot. Designed specifically for mid-market organizations, this innovative assistant aims to enhance CRM efficiency and adoption by simplifying workflows through natural language prompts.

Introducing Insightly’s Copilot

Copilot is a generative AI-driven assistant engineered to streamline CRM operations for mid-sized companies. By utilizing natural language commands, it facilitates effective management of customer relationships. This assistant introduces revolutionary capabilities such as conversational task management, AI-driven data hygiene, and insight generation, transforming the CRM from a mere database into an intelligent partner.

Key Features and Benefits

The Copilot drastically transforms CRM functionalities by automating complex workflows and ensuring data integrity. This means users can execute tasks automatically, maintain consistent data accuracy, and derive actionable insights with ease. Such capabilities not only streamline operations but also help small to medium enterprises compete efficiently against larger firms.

Enhancing CRM Adoption

A major hurdle that Copilot addresses is the low adoption rate of CRM systems. By making these systems more intuitive and accessible, Copilot has the potential to drive greater enthusiasm and consistency among sales teams and other stakeholders. Its user-friendly interface and intelligent automation promise to reshape how businesses interact with CRM systems.

Key Insights

  • What is Insightly’s Copilot?
    • An AI-driven assistant for mid-market CRM efficiency.
  • How does Copilot improve CRM usage?
    • By automating tasks and ensuring data accuracy through natural language interfaces.
  • Why is increasing CRM adoption important?
    • To enhance productivity and competitiveness in mid-market organizations.
  • What impact does Copilot have on businesses?
    • It allows smaller firms to compete with larger enterprises by optimizing customer relationship strategies.

Conclusion

Insightly’s Copilot is a significant advancement in CRM technology for mid-market businesses. By improving workflow automation and ensuring data accuracy, Copilot not only makes CRM systems more accessible but also elevates the strategic capabilities of sales teams. This innovative tool is destined to redefine how businesses manage customer relationships, streamline operations, and ultimately close deals more effectively and efficiently.

Source: https://martechseries.com/sales-marketing/crm/insightly-crm-introduces-conversational-ai-copilot-built-to-transform-mid-market-crm-efficiency/

Kyndryl Named Leader in 2025 ISG Provider Lens Global Insurance Services Report for Agentic AI and Generative AI

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Kyndryl Leads in AI Evolution: Recognized in ISG Provider Lens Global Insurance Services Report

Introduction

In a world where technological advancement is reshaping industries at an unprecedented pace, Kyndryl has distinguished itself as a leader in artificial intelligence solutions within the insurance sector. Recently, the company was highlighted in the 2025 ISG Provider Lens Global Insurance Services Report for its excellence in Agentic AI and Generative AI. This accolade underscores Kyndryl’s ability to enhance both operational efficiency and customer engagement for insurers through sophisticated, adaptive AI solutions.

Agility Meets Intelligence

Kyndryl’s success is built on its expertise in integrating advanced AI into traditional insurance systems. This amalgamation allows insurers to modernize infrastructure seamlessly, streamline regulatory compliance, and improve decision-making processes. In a market that is rapidly evolving, Kyndryl stands out for its scalable solutions that cater to the unique needs of the insurance industry.

The Power of Agentic AI

At the heart of Kyndryl’s offering is its innovative Agentic AI Framework. This sophisticated tool is designed to not only bolster operational efficiency but also transform customer experiences. By unlocking new avenues for engagement and decision-making, Kyndryl’s framework is paving the way for a future where AI seamlessly integrates into every facet of insurance operations.

Generative AI: Driving the Future

Generative AI represents another leap forward in Kyndryl’s AI capabilities. This technology enhances the adaptability of insurance solutions, ensuring they remain relevant and effective amidst changing demands and expectations.

Key Insights

  • What distinguishes Kyndryl in the AI landscape? Kyndryl’s focus on creating scalable, adaptive AI solutions that align with insurance industry requirements sets it apart.
  • How does Agentic AI benefit insurers? It modernizes infrastructure and enhances decision-making, leading to improved operational efficiency and customer service.
  • What future trends might we anticipate? With its Generative AI capabilities, Kyndryl is well-positioned to respond to evolving market demands and maintain its leadership position.

Conclusion

Kyndryl’s recognition in the ISG Provider Lens report is a testament to its pioneering role in introducing intelligent, adaptable solutions capable of transforming the insurance landscape. As AI technology continues to advance, Kyndryl is poised to remain at the forefront, continuously providing innovative tools that redefine the possibilities within the industry. Its efforts not only future-proof the operations of its clients but also set a new standard for excellence in AI application.

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/kyndryl-named-leader-in-2025-isg-provider-lens-global-insurance-services-report-for-agentic-ai-and-generative-ai/

RagMetrics Unveils Live AI Evaluation Tool to Combat Hallucinations and Improve the Quality of AI Deployments

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Enhancing AI Reliability: Introducing RagMetrics’ Live AI Evaluation Tool

Artificial Intelligence (AI) continues to transform industries by offering unprecedented opportunities for innovation and efficiency. Yet, a persistent challenge remains: the reliability of AI-generated outputs. RagMetrics has addressed this issue head-on with the launch of its Live AI Evaluation Tool, designed to combat “AI hallucinations” and streamline generative AI (GenAI) deployments.

Unlike traditional assessment methods, RagMetrics’ tool offers businesses an edge with near real-time evaluations, allowing an immediate check on AI-generated content against customizable criteria. This feature ensures that outputs not only meet the technical standards but also align seamlessly with business objectives.

Targeting AI Hallucinations

“AI hallucinations” refer to instances where AI systems generate inaccurate or fabricated content, undermining trust and functionality. According to industry reports, over 45% of enterprises have stalled their AI deployments due to these inaccuracies. The Live AI Evaluation Tool mitigates this risk by providing robust validation processes.

Boosting Transparency and Efficiency

Transparency in AI operations is crucial for business adoption. The tool’s continuous monitoring capabilities lend businesses greater visibility into AI processes and outputs, ensuring transparency and fostering trust.

Facilitating Business Goals

RagMetrics’ tool helps align AI performance with specific business goals. By customizing evaluation criteria, businesses can ensure that AI systems are attuned to unique operational requirements, lessening the time from pilot to full-scale deployment.

Key Insights

  • Why is combating AI hallucinations important? Addressing AI hallucinations ensures more accurate AI outputs, enhancing trust and effectiveness.
  • How does near real-time evaluation benefit businesses? It allows for quick validation, reducing downtime and accelerating AI deployment.
  • What role does transparency play? Transparency fosters trust, making it easier for businesses to adopt and integrate AI solutions confidently.
  • How can customization aid business objectives? Customizable criteria ensure that AI outputs align specifically with company goals, facilitating targeted advancements.

Conclusion

The introduction of RagMetrics’ Live AI Evaluation Tool marks a significant step forward in AI deployment strategies. By enhancing the accuracy, transparency, and reliability of AI outputs, companies are now better positioned to transition from pilot projects to production deployments swiftly. This tool not only addresses current challenges but also paves the way for responsible and innovative AI advancements.

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/ragmetrics-unveils-live-ai-evaluation-tool-to-combat-hallucinations-and-improve-the-quality-of-ai-deployments/

Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Introducing Uberall’s GEO Studio: A Leap Forward for Multi-Location Brands in AI Recommendations

In the digital age, the challenge of staying visible and relevant in the ever-evolving world of search technology is critical for businesses. Uberall, in collaboration with AthenaHQ, is addressing this challenge head-on with the launch of their innovative Generative Engine Optimization (GEO) Studio. This new tool is set to redefine how multi-location brands manage their online presence in the era of AI-driven searches.

What is GEO Studio?

At its core, GEO Studio is a suite of tools designed to tackle one of the major hurdles facing local businesses today: managing the consistency and accuracy of their data across numerous platforms. This tool is specifically crafted to enhance the visibility and recommendation potential of brands by making their data accessible and readable by AI systems.

Why Collaboration with AthenaHQ Matters

The partnership with AthenaHQ strengthens GEO Studio’s capabilities, ensuring businesses not only maintain accurate data but also adapt to discrepancies in real-time. AthenaHQ’s expertise allows GEO Studio to provide businesses with technological solutions that proactively address AI visibility challenges.

How GEO Studio Works

GEO Studio offers several features:

  • AI Visibility Monitoring: Businesses can track how often and prominently they feature in AI-generated outcomes.
  • AI-readable Content Creation: The studio assists in crafting content that AI systems can easily digest and utilize.
  • Automated Data Distribution: Ensures consistent, accurate data dissemination across multiple channels and platforms.

Key Insights

  • Why is AI Visibility Crucial for Brands? AI systems are becoming gatekeepers of online information. Ensuring presence in these systems can vastly increase a brand’s reach and customer engagement.
  • What Challenges Does GEO Studio Overcome? Inconsistencies and out-of-date information can lead to missed opportunities. GEO Studio tackles these by maintaining a robust and accurate data presence.
  • What Can Early Adopters Expect? Initial reports from pilot users indicate significant improvements in AI visibility, hinting at the tool’s potential to give brands a substantial competitive edge.

Conclusion

In a world rapidly leaning towards AI-driven interactions, tools like Uberall’s GEO Studio represent a critical step for brands wishing to stay ahead. It not only empowers businesses to manage their digital footprints effectively across locations but also ensures they remain a relevant choice in AI-generated recommendations.

This development doesn’t just reflect a technological advancement but sets a new standard for businesses aiming to harness the full potential of AI in marketing.

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/uberall-launches-first-generative-engine-optimization-geo-studio-in-collaboration-with-athenahq-to-help-multi-location-brands-get-recommended-by-ai/

WooCommerce Is Integrating Agentic AI Capabilities via @sejournal, @martinibuster

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Revolutionizing E-commerce: WooCommerce Embraces Agentic AI Capabilities

Introduction

In a bold move to redefine the landscape of e-commerce, WooCommerce, a leading platform that powers over four million online stores, has announced its integration with the Stripe’s Agentic Commerce Suite. This groundbreaking collaboration aims to enhance the user shopping experience by employing AI shopping assistants to manage transactions seamlessly. With the integration of the Agentic Commerce Protocol (ACP), developed in collaboration with OpenAI, WooCommerce is setting the stage for a new era of online shopping.

Seamless AI Integration

The collaboration introduces a transformative approach to how merchants and shoppers interact online. Thanks to the ACP, Woo merchants can effectively connect their product catalogs with various AI shopping assistants. This capability not only simplifies product discovery but also streamlines the checkout and payment processes, making online transactions more efficient than ever.

Protocol Compatibility and Collaboration

The Agentic Commerce Protocol boasts compatibility with multiple protocols, including the Model Context Protocol (MCP). This compatibility underscores a robust, flexible framework for AI shopping capabilities, ensuring that other platforms can adapt WooCommerce’s innovations without disruption.

Enhancing Consumer Interactions

With the integration of AI, WooCommerce is poised to significantly improve consumer interactions. Customers can enjoy tailored shopping experiences, where intelligent assistants handle mundane tasks, thus allowing shoppers more time to enjoy the strategic process of buying. This advancement pushes WooCommerce to the forefront of e-commerce technology.

Key Insights

  • What is the primary advantage of integrating Agentic AI into WooCommerce?
    • The integration simplifies transactions and product discovery, significantly enhancing user experience.
  • How does ACP contribute to the project’s success?
    • ACP’s open-source nature and compatibility with various protocols facilitate seamless integration and scalability.
  • What can merchants expect from this development?
    • This move demands merchants and SEOs to adapt to evolving shopping behaviors, offering them tools to better engage with consumers.

Conclusion

WooCommerce’s integration with the Agentic Commerce Suite is a visionary step towards creating a more fluid and responsive ecommerce experience. By embracing AI technologies, WooCommerce not only sets a precedent for future digital commerce developments but also invites merchants to explore innovative ways to connect with their audiences. As AI continues to influence consumer habits, retailers must stay ahead by leveraging these technological advancements to remain competitive in an increasingly digital world.

Source: https://www.searchenginejournal.com/woocommerce-is-integrating-agentic-ai-capabilities/563226/

GEO vs. SEO: A Comparative Guide for Digital Marketers

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

GEO vs. SEO: Navigating the Future of Digital Marketing

The world of digital marketing is in constant flux, with new technologies redefining the landscape at every turn. Two key strategies at the forefront are Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). While both aim to boost content visibility, they cater to different realms within the digital sphere. Let’s dive deeper and explore how each can be leveraged for maximum impact.

Understanding SEO and GEO

SEO has been a staple for digital marketers, focusing on improving rankings and driving traffic through traditional search engines like Google. It’s about enhancing content visibility to ensure it appears when potential consumers search for relevant terms.

In contrast, GEO is emerging as a crucial strategy for the AI-driven future. GEO involves optimizing content to maximize its chances of being included in AI-generated answers found in platforms such as ChatGPT or Google AI Overviews. The goal here is not just visibility—it’s being the source that AI trusts and recommends.

Why GEO is Gaining Importance

As AI technologies continue to evolve, the way consumers seek and receive information is also changing. AI models curate information from a vast array of sources to provide direct answers to user queries.

For brands, this means that being cited by AI can significantly enhance trust and credibility. GEO emphasizes clear, authoritative, and well-structured content, essential for AI readability and accuracy. This newfound focus on GEO challenges marketers to rethink their content strategy, ensuring it meets the standards AI systems use to evaluate and cite sources.

Key Insights:

  • What sets GEO apart from SEO? GEO requires structuring content specifically for AI interpretation, whereas SEO is about keyword prominence and backlinks.
  • How can brands optimize for GEO? By focusing on factual accuracy, clarity, and current trends, combined with structuring information that is easily digestible by AI.
  • Why is GEO critical for future-proofing marketing strategies? With AI-generated content becoming mainstream, being a trusted source can lead to direct consumer engagement and brand loyalty.
  • Is SEO still relevant? Absolutely. SEO continues to play a vital role in search visibility and consumer reach.

Conclusion

In the digital realm, both SEO and GEO are indispensable tools that cater to different aspects of content visibility and authenticity. As brands aim for long-term success, incorporating a balanced approach that embraces both strategies is essential. Leveraging GEO not only places content at the forefront of AI advancements but also strengthens its digital footprint in a rapidly evolving market.

Source: https://www.semrush.com/blog/geo-vs-seo/

How to Optimize for AI Search Results in 2026

William Gu
William Gu
Marketing AI Team @ MKTGAGENT.AI

Mastering Generative Engine Optimization for AI Search in 2026

Introduction

The digital landscape is always evolving, and one of the most significant shifts on the horizon is the rise of AI-powered search engines like ChatGPT and Google’s AI Overviews. These changes require content creators to rethink their optimization strategies, moving beyond traditional SEO to what is now called generative engine optimization (GEO). This blog post explores how GEO can enhance your presence in AI-driven search results by focusing on mentions and citations within AI-generated content.

Understanding the Shift

For years, SEO has been king in digital marketing, focusing on improving a webpage’s search engine ranking. However, AI search optimization shifts this focus towards making sure your content is accessible and appear strategically in AI outputs. The goal is to embed relevance within AI algorithms so that your content is frequently cited in AI-generated conversations.

Essential GEO Strategies

Ensuring Content Accessibility

To be part of AI-generated dialogue, your data must be easily accessible to AI systems. This involves structuring content in machine-readable formats and employing advanced data-sharing techniques.

Emphasizing Contextual Statistics

Simply adding statistics is not enough—ensure they are pertinent and easy to quote. When AI scans your content, well-placed data points can dramatically increase your chances of being cited.

Crafting Direct Answers

Design content that directly addresses common inquiries within your industry. Answering potential user questions clearly and concisely is key to becoming a trusted source in AI-generated replies.

Structuring for Clarity

AI systems favor content that is well-structured and straightforward. Use clear headlines, bulleted lists, and short paragraphs to ensure algorithms can easily digest your data.

Key Takeaways

  • Relevance: Prioritize high-quality, relevant content that appeals to AI logic.
  • Accessibility: Ensure your content is formatted for easy AI access.
  • Authority: Become the go-to expert by providing clear and concise answers.

Conclusion

Navigating the future of search means embracing new optimization methods. By implementing these strategies, brands can not only adapt to the upcoming changes but also capitalize on them, gaining authority in the AI realm and boosting conversion rates. Looking ahead to 2026, it is clear that generative engine optimization will be an integral part of digital strategies, and those who understand it will lead the charge.

Source: https://www.semrush.com/blog/ai-search-optimization/